MORE: Spotify adds 8M paid subscribers as revenue tops $3B in Q3 2022 Apple Music ups subscription price to $10.99īruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and a Senior Advisor to Bandsintown which acquired both publications in 2019. “When our competitors are increasing their prices, that’s really good for us because, again, with our deep engagement that we have and the lowest churn of any competitor, we will likely fare better,” Ek told analysts. So while rate hikes will likely come at Spotify, it will not happen today. Spotify is much more focused on growth than Apple Music. Saying that Spotify has already raised some prices over the last year, Ek added that they would be reviewing pricing “with labels partners” in light of Apple’s increase.
The new basic Apple Music subscription in the US will go up $1 to $10.99 per month. On Monday, Apple announced that it is raising the price for Apple Music, Apple TV+, and Apple One worldwide.
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